Use the Private Practice Clarity Workbook to get clear on exactly who most benefits from working with you, how you best help them, and how to connect with those clients in a way that resonates deeply (hint: the word modality is not involved). 

The workbook is in your Google Drive folder, and here’s the video guide to walk you through it.

Writing Your Website Copy

I have 3 resources to help you write your website copy, start with these video guides that walk you through the purpose of each page, then use the Copy That Converts Workbook and Templates in your Google Drive folder to start writing your drafts.

Choosing Your Color Palette

Your color palette is a set of colors you use on your website (usually 3-6 colors). The colors you choose should connect with how your ideal client wants to feel, and give a sense of your personality as a therapist. 

Before selecting your colors, think about who your audience is and how you want them to feel (if you’re unsure how they want to feel, complete the Private Practice Clarity Workbook first!). 

Here’s a formula for creating a great color palette: 

• Main Color- start with choosing one main bold color that represents your brand’s mission. This will be used for grabbing attention and highlighting important information. This color will be memorable, so choose it first. 

• Complimentary Color- next pick a color that contrasts and complements your main color. Using the color wheel can be helpful to pull complimentary shades. 

• 1-3 Neutral Colors- select a couple of neutral colors that will help ground your color palette and be used for background and supporting elements. These colors won't take center stage, but will add depth and cohesion throughout your website. 

Resources for choosing your color palette:

• Pinterest can be a great source of inspiration, browse my color palette board here.

• Coolors is a color palette generator you can use to explore color combinations

• Canva color palette generator is another great free tool — you can upload a photo that you want to use on your website to generate a palette based on that image, or explore pre-made combinations.

• ColorSpace is another fun palette generator, you can start with the main color that you know you want to use, and it generates a bunch of palettes around that color.

The sites above will also provide the HEX code (a 6 digit alpha-numeric code, ex #EED6D3) for each color, which you’ll need to copy and paste into the Website Information Questionnaire in your Google Drive folder.

Choosing Images for Your Website

Just as with your color palette, you want to choose images that evoke how your ideal client wants to feel and the transformation they may experience as a result of working with you.

Avoid the common mistake of choosing images that are too literal or gloomy. Your ideal client is likely already very aware of the negative feelings they’re experiencing and don’t need to be reminded on your website. Instead, use this a chance to inspire and provide relief by depicting what life can be like on the other side!

When selecting your images, try to stick with a similar style so that there’s consistency across your website. The work you did to identify your ideal client, what it’s like to do therapy with you, and your color palette will help inform your photo selection. You might choose images that are:

• Warm, grounded and cozy

• Light, airy and bright

• Colorful, playful and inspiring

When choosing stock photos, make sure you get them from a legit website and be sure the license allows you to use them. It’s also a good idea to keep a list of the final images used on your site, and the source link. The websites below are my favorite, approved options for free stock photos.

Stock Image Resources:

• Unsplash - you can browse some of my favorite photos here

• Pexels - another modern, stock photo site

You’ll copy and paste the links to the photos you select in the Gathering Your Images Worksheet.